Why your business needs a website, in plain words
Just started your business? Click hereYour shop window, open day and night on your customers' phones: what a website really does, what social media can't do, and what it costs.
About this service
A website is a shop window that never closes. Someone hears about you, or searches for your trade on Google: within seconds, on their phone, they see who you are, what you do, your prices or opening hours — and they can call you, book or ask for a quote. An Instagram page helps people discover you; your website is the place that belongs to you and where customers take action.
What's included
Be found by people who don't know you yet
When someone types “plumber” or “restaurant” and the name of their town, Google shows websites. Without one, you don't exist for that person — even if you're the best on the street.
How we get you found on Google →Answer questions instead of the phone
Opening hours, address, prices, photos, common questions: your website answers them at 11pm and on Sundays. You're interrupted less, and customers don't wait for a call back.
Take care of the repetitive work
A website can take bookings, send a quote, receive an order or remind a customer: those are the tools. They handle on their own the small tasks that eat hours every week, and everything lands on your phone.
The tools that come with the website →A place that's yours
On social media, the platform decides who sees your posts and can close an account overnight. Your website, on your own domain name, stays yours: nobody can switch it off, and what you put on it belongs to you.
Website or social media: why you need both →Frequently asked questions
I already have a Facebook or Instagram page — isn't that enough?
It helps you stay in touch with people who already follow you. But people searching for your trade on Google almost never land on a social account: they land on websites. The two work together, with the website at the centre.
Isn't a website a hassle to run?
No. We build it and put it online for you; on a subscription we also look after hosting and fixes. If you want to change a text, a photo or a price yourself, the content editor lets you do it without breaking anything.
How much does a website cost?
On a subscription, £88 a month + £588 set-up fee with no minimum term; or bought outright from £2,999, paid in one go or in three instalments, and it's yours. The subscription-or-buy page compares both line by line.
How long until it's online?
3 to 10 days, depending on the website. In August 2026, two online shops appeared in Google Search one and three days after launch; these observations do not guarantee the same timing for your website.
Read more on this topic
- SEO explained simply: what it is and what it changes for your business — SEO is what makes a customer who searches for what they need on Google land on you rather than someone else. Explained without jargon: what Google looks at, what moves you up, and what you should never believe.
- The quote that goes out before your competitor’s — On building work it is not always the cheapest who wins: it is often the first to answer. How an automated quote on your site prices the job while the customer is still reading, and what that changes.
- Changing a price on your website without asking permission — Waiting three days and paying a quarter of an hour of labour to fix a price is daily life for many businesses. What a content editor changes, and what it really costs.
- The appointments you lose while you are working — A customer who calls while your hands are busy rarely calls back: they call the next place. What an online booking calendar on your own site fixes, what it costs, and why the booking must belong to you.
- Ultra POS: till, kitchen and ordering in one system — Delivery platforms take up to 30% of the basket, and the till, the website and online ordering are usually three separate subscriptions. What Ultra POS brings together, and what it changes on the bottom line.
- Finally knowing which page actually works for your business — Most owners pay for a website without ever knowing what it does. What visitor tracking shows, what it lets you stop paying for, and why a Google position alone proves nothing.
